They say if you look good, you'll feel good and though most of us don't feel so good when we're working out, this new activewear launch will guarantee you at least look the part.
Rue 107 is already known for its flashy patterns and fitted silhouettes, and now the brand is bringing that same flavor to an expanded line of activewear with the help of Necole Kane. The founder of NecoleBitchie an XoNecole is one of the models for the new line of fitness gear which comes in sizes xs to 3x and ranges in price from $49 to $89. “I love what RUE107 stands for," Necole said in a news release. "It aims to represent and create styles for women of all sizes and I love that because Rue107 recognizes that each and every journey is not a one size fit all. I love the very vibrant patterns of the collection which make it very stylish and eye catching. My favorite part of the shoot was the GIRL POWER we had going on! I had an amazing time shooting with all the girls as we took to the desert and got in formation.” The introductory line which officially launches Friday features two original Rue 107 prints: Tanzania and Splash. Tanzania is an African-inspired print, while Splash is an only slightly less bold print of yellow and green paintbrush strokes on an all-black canvas. Items in the line currently include leggings, a one-piece backless bodysuit, and sports bras in both prints. New pieces will be introduced on a monthly basis. “The concept behind adding Active Wear to Rue107's product line is tied to our core principle of making a statement while developing into your best self," Rue 107 Founder and CEO Marie Jean-Baptiste said. "Over the past two years since our showroom has been open, we’ve had rich conversations with our customers about fitness, body image, and overall well-being. There was one common thread, they want to ‘feel great at any size.’ The pieces can be mixed with ready to wear pieces for an evening out with friends or simply running errands before hitting the gym. Their workout clothing has to give them a bit more than just a workout session.” Check out the campaign images on the next few pages and tell us which items you have your eye on.
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