Black women may be the fastest growing group of entrepreneurs, but there are very few outlets where they can discuss their ambitions, trials and tribulations, and achievements. This is where a podcast called Side Hustle Pro, created and hosted by Nicaila Matthews, hopes to step in.
According to Matthews, Side Hustle is the first and only podcast about Black women entrepreneurs, and the mission of the year-old podcast is to provide a much-needed outlet for entrepreneurs–one story at a time.
There seems to be an immediate–and large–audience for the podcast. When Matthews launched the Side Hustle in 2016, it debuted in the Top 20 in the Business category on iTunes and now has over 80 five-star reviews. It has an engaged community of over 33,000 entrepreneurs and almost 400,000 downloads.
Matthews, who holds a B.A. from the University of Pennsylvania and an M.B.A. from University of Michigan’s Ross School of Business, worked in digital marketing, ad sales, and social media strategy for Google, MTV Networks, Ideel.com, and Georgetown McDonough before starting Side Hustle.
With Black women-owned businesses on the upswing and the number of Americans over age 12 (40 percent, for that matter) listening to podcasts, Matthews has a success on her hands.
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