Just two months ago, Dove announced that they were expanding their popular personal care brand that focuses on inspiring with Real Beauty Productions company. Famed television producer Shonda Rhimes is at the helm, serving as the creative director for the new production house.
Showcasing real stories from real women that expand the definition of beauty, they have chosen their first film production and it features Fat Girls Dance founder Cathleen Meredith.
In the video, Meredith, a playwright and author, who decided to launch a year-long dance challenge after research for a book turned into a passionate movement, and her story is highlighted. Meredith and the group of women who are dedicated to changing the status quo of beauty standards and embodying the word body positive, are now in week 37 with 15 more to go. Every week, the ladies learn new choreography and post their performances to YouTube.
“I didn’t know that this was a love affair that I had been missing my entire life because I had always loved myself and always thought that Cathleen was dope. But, I didn’t think that Cathleen’s body was dope. And, if I could give that to every fat chick that I have ever met, than that would be worth it, because I don’t think we know how much we are told that there is something wrong here.”
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